We launched True Potential in 2007 to bring our vision of Hybrid Advice to the UK.
We believe that a combination of personal financial advice and market-leading technology is the best way to help people reach their financial goals, fast forward to today, and we proudly stand as one of the UK’s most innovative financial services groups.
We have over 500,000 clients who rely on us to look after their money and help them reach their financial goals.
Our True Potential Platform currently has £29 billion in assets invested, a testament to the trust our clients place in us.
Our mission is to help people across the UK do more with their money by providing expert financial advice, exclusive investments, dedicated support, and award- winning technology. We help them to plan for today, tomorrow, and beyond.
Whether it’s planning for retirement, investing for growth, or simply taking control of your finances, we’ve got the expertise to help, backed up with more than a decade of success.
When staff are in the office, we encourage them to spend their time in collaborative meetings and planning sessions, making use of our modern henges and seating areas alongside our communal outdoor area to enjoy. Our hybrid-working culture also gives employees a good balance to their life, spending time both at home and in the office each week with flexibility around chosen days.
In this video, our Chief Executive, Daniel Harrison, talks about the importance of the True Potential Academy and the training employees can receive to learn new practical skills to help them excel in their career.
Hear Lucy’s story on how the True Potential Academy helped her gain skills in software development to progress into a developer role. A career path she may never have been able to experience without qualifications.
