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A Business Development Manager (BDM) is the main contact for advice firms when they’re working with a provider or lender, so the most important part of the role is relationship management.

As a BDM, you really are aiming to be an intermediary between the two.

What qualifications do you need?

There are no specific entry requirements for the role and some business development managers work their way up from an entry role in a firm. Sales and marketing experience is often a key requirement.

A Protection BMD will need excellent technical knowledge relevant to the sector. It can therefore be useful to have relevant qualifications.

The main examining bodies offering qualifications are:

At BTS, we support the CII route so the information in this profile focuses on qualifications offered by the CII.

Protection Business Development Managers may benefit from studying individual units such as the R01 Financial services, regulation and ethics and the R05 Financial protection. These two units form 1/3 of the CII Diploma in Regulated Financial Planning. Whilst it is not necessary for a Business Development Manager to hold the full Diploma, it is useful to know what the full qualification looks like. Below you will find an overview of the CII Diploma in Regulated Financial Planning.

Key Points:

The CII Diploma in Regulated Financial Planning is an RQF level 4 diploma made up of six core modules, commonly referred to as the R0 exams.  An RQF level 4 diploma is an FCA requirement for Financial Advisers wishing to provide regulated financial advice. There are six compulsory R0 exam units.

There is no set order in which to take the units, you can sit them in any order you choose, as individual units. For candidates new to the industry, we usually recommending starting with R01 Financial services, regulation and ethics as this provides a sound knowledge base which is relevant to each of the other units. Then, we recommend taking R05 Financial protection as this is a level 3 unit with no multi-response questions.

If a candidate wishes to continue to achieve the full Diploma, it is advisable to take R03 Personal taxation and R02 Investment principles and risk next, and fairly closely together as there is significant syllabus cross-over between these two units. R04 would usually be attempted as the penultimate unit due to the knowledge required from the other units. The R06 Financial planning practice unit is usually sat as the final exam as it draws on knowledge and understanding from each of the other R0s.

What skills do BDMs need?

  • Communication skills – you will need to comfortable with questioning and fact finding, you will also need to be a good listener to develop an understanding of client needs.
  • Presentation skills – BDMs often deliver live presentations at events to market services and provide training to clients.
  • Time management – managing a diary of client reviews requires strong organisational skills.
  • Technical knowledge – questions from clients can often be technical, especially around taxation and trusts so having up to date technical knowledge of your clients’ area of business is important.
  • Relationship management – the BDM role works alongside the financial adviser, from arranging policy amendments and helping to correct errors, to dealing with challenges presented by underwriting decisions. You will need strong relationship management skills to manage expectations and deliver on targets.
  • Tenacity – to follow up on leads for new business and drive exisiting relationships.

What does a typical day look like?

  • Researching and identifying new business.
  • Using Management Information to analyse the client accounts you are responsible for looking after, including trends, growth areas new markets, client engagement.
  • Providing training to new clients on propositions and systems.
  • Delivering tailored support to existing clients.
  • Visiting clients to carry our regular business reviews.
  • Delivering presentations at events.
  • Marketing the services of the business.
  • Managing communication between the advice firm and the provider or lender.

What does career development look like?

  • BDMs have a varied role and are often involved across the full business.
  • Experienced BDMs will lead teams and be responsible for the strategic development of the business.
  • You could progress to senior roles such as business development executive or marketing director.
  • You could also use your skills marketing and project management to move into other roles, for example as a business analyst.

Who employs BDMs?

BDMs work within a range of settings including financial advice firms or specialist protection firms.

M&G Wealth Advice Academy

Quilter Academy

St. James's Place Financial Adviser Academy logo

St. James’s Place Financial Adviser Academy

Clearwater Wealth Management

Business Development Manager (Protection) Vacancies

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